Privacy policy

This Privacy Policy describes how 24K Perfume (“we”, “our”, “us”), a brand operated by Dafaishi LLP, collects, uses, discloses, and protects your personal information when you access or use our website, products, and services (collectively, the “Services”).

Our website is hosted on Shopify Inc., which provides the e-commerce platform that enables us to offer our products and services to you.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

We may collect and process the following categories of personal information:

• Contact Information: Name, billing address, shipping address, email address, phone number
• Financial Information: Payment details and transaction-related information (processed via secure third-party providers)
• Account Information: Login credentials, preferences, and settings
• Transaction Information: Purchase history, cart activity, returns, exchanges
• Communication Data: Information shared through customer support or other correspondence
• Device Information: IP address, browser type, device identifiers
• Usage Data: Information regarding interaction with our website and Services

SOURCES OF INFORMATION

We may collect personal information:

• Directly from you when you interact with our Services
• Automatically through cookies, analytics tools, and tracking technologies
• From third-party service providers and partners
• Through advertising and marketing platforms

PURPOSE OF PROCESSING

We process personal information for the following purposes:

• To provide, operate, and maintain our Services
• To process transactions, payments, and order fulfillment
• To manage customer accounts and provide support
• To improve website functionality and user experience
• To communicate with users, including transactional messages and service-related updates, and promotional messages only where explicit user consent has been obtained
• To detect and prevent fraud or unauthorized activities
• To comply with legal and regulatory obligations

WHATSAPP COMMUNICATION AND CONSENT

If you choose to provide your phone number on our website, you may receive communication from us via WhatsApp. Such communication is strictly limited to order confirmations, shipping and delivery updates, and customer support interactions.

We do not send unsolicited promotional or bulk messages on WhatsApp. Any communication is sent only to users who have voluntarily provided their contact details and given explicit consent to receive such communication.

You may opt out of WhatsApp communication at any time by contacting us or by replying with “STOP” to any message received.

We maintain records of user consent in accordance with applicable laws and platform policies.

ADVERTISING AND ANALYTICS

We may engage third-party service providers, including but not limited to Meta (Facebook, Instagram, WhatsApp), Google Ads, Google Analytics, and similar platforms.

These providers may use cookies, pixels, and other tracking technologies to collect information regarding your interaction with our Services in order to:

• Analyze usage patterns
• Measure the effectiveness of advertising campaigns
• Deliver targeted advertisements

You may manage your preferences through browser settings or respective platform controls.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies, Google Analytics, Google Tag Manager, and similar technologies to enhance functionality, analyze performance, and support marketing efforts.

You may disable cookies through your browser settings; however, certain features of the Services may not function properly.

PAYMENT PROCESSING

Payments are processed through secure third-party payment gateways, including Razorpay. We do not store complete payment card details on our servers.

SHIPPING AND ORDER FULFILLMENT

We utilize third-party logistics and fulfillment partners, including Shiprocket, to process and deliver orders. Relevant personal information is shared strictly for order fulfillment purposes.

DISCLOSURE OF INFORMATION

We may disclose personal information to:

• Shopify Inc. for hosting and platform services
• Payment processors (e.g., Razorpay)
• Logistics providers (e.g., Shiprocket)
• Analytics and advertising partners (e.g., Google, Meta)
• Service providers assisting in IT, marketing, and customer support
• Affiliates, influencers, and marketing partners for campaign execution
• Legal or regulatory authorities where required by law

Shopify Privacy Policy: https://privacy.shopify.com

AFFILIATES, PARTNERS, AND MARKETING COLLABORATIONS

We may collaborate with third-party partners, including influencers, agencies, and affiliates, for marketing and promotional activities. Such collaborations may involve the use of tracking links or tools to measure performance and effectiveness.

USER-GENERATED CONTENT

Any reviews, ratings, testimonials, or similar content submitted by you may be displayed publicly and used for promotional purposes, subject to applicable laws.

THIRD-PARTY LINKS

Our Services may contain links to external websites. We are not responsible for the privacy practices or content of such third parties.

CHILDREN’S PRIVACY

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet is entirely secure.

DATA RETENTION

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

YOUR RIGHTS

Subject to applicable laws, you may have the right to:

• Access your personal information
• Request correction of inaccurate data
• Request deletion of your data
• Request data portability

Requests may be submitted using the contact details below. We may require identity verification prior to processing such requests.

INTERNATIONAL DATA TRANSFERS

Personal information may be processed and stored outside India through our service providers, subject to appropriate safeguards.

LEGAL COMPLIANCE

This Privacy Policy is governed by and complies with applicable laws in India, including the Information Technology Act, 2000 and related rules.

CHANGES TO THIS POLICY

We reserve the right to update or modify this Privacy Policy at our discretion. Any changes will be reflected on this page.

CONTACT INFORMATION

Business Name: Dafaishi LLP
Brand Name: 24K Perfume
Email: contact@24kperfume.com